PHOENIX/CAPS INTRODUCES NEW MIDWEST REGIONAL REP.

Phoenix is excited to announce the appointment of Mr. John Darby as the regional rep for the Midwest territory. John has been in the stretch packaging industry for more than 23 years and will be a wealth of stretch wrapping knowledge for our distribution group.

While managing this territory John will also be providing valuable input to current improvement projects to the distributor support system.

"Phoenix/CAPS has a simple game plan." John explained "Provide distribution with a quality machine with outstanding technical sales support. They are doing a great job of it and I hope to add to that."

John noted "What strikes me is the passion. It reminds me of the good old days, the way they approach everything with enthusiasm, its infectious. We are going to surprise a lot of people. Phoenix/CAPS are making bold statements and are doing it very quietly. It won't stay quiet for long."

Graham Nicholson, president of CAPS said "John's experience matches perfectly with our product management approach to supporting our distribution group. We want to be able to provide our distributors with quick answers to technical applications that they can not get from anyone else. John will help support this approach. We are excited to be able to add John's experience and our distributors will be the winners."
"Yes, times are difficult. However, our focused approach to supporting distributors will allow us to continue to grow sales. When the markets improve we will be positioned with our distributors for explosive growth, and we will be ready."

PHOENIX Continues With Growth Plan In 2009

Successful Product Launches And Improving Distribution Network Drive Success!

Firmly Settled Into Our New 50,000 Sq. Ft. Facility, Phoenix Continues To Broaden Its Product Line And Manufacturing Capability

While other companies shrink or lock down the hatches to ride out this economic storm, Phoenix/CAPS continues on its growth plan set up 18 months ago. Expanding our stretch packaging product line, increasing our manufacturing capability, and rolling out our distributor program continues to be our focus moving forward in 2009.

While competitors try to boost sales by switching their focus and watering down their engineering and R&D departments to focus on different products like strapping equipment, case erectors, palletizers or shrink machines, Phoenix has stayed focused on stretch packaging equipment. It is because of this focus that Phoenix can adapt their product line to meet the customer's application instead of asking the customer to adapt his application to meet a standard machine like many competitor's attempt to do.

With approx 40,000 sq. ft of manufacturing space now in full operation and another 10,000 sq ft of engineering and office space we are well positioned to meet the demands of a growing distribution group.

We know it isn't about us. Growth comes with a quality distributor network. If we support our distributors by meeting their customer's requirements with quality equipment and at a competitive price, then they will be succesful. If our distributors are successful, then Phoenix is successful. Being pro-active in creating opportunities for our distributors is critical during these difficult times. We are growing our distributors sales during this tough economic period and we will be ready for explosive growth when the economy catches its breath. Rest assured, Phoenix will be ready when it does.